Mr. Anderson is the President of Lighthouse Research & Development, Inc. He heads a research team of 30 individuals to complete full-spectrum research projects. Joe ensures projects are developed using the most effective, cost efficient methods. He coordinates the entire planning and set-up process for over 100 research projects annually, including telephone surveys, online surveys, onsite surveys, focus groups, ethnos, in-depth interviews, mock juries, etc., in a wide variety of industries and topics.

Joe specializes in the innovation of meeting unique client needs. Joe is an out-of-the-box thinker and a believer that anything can be done in research. He is IPC certified, and holds a Bachelor of Arts degree in Marketing from the University of Utah. Joe Anderson has been with Lighthouse Research for over 16 years and has been in the research field since 1998.

Mr. Anderson oversees all the operations within the Lighthouse Research team from conception to deliverables. It is his responsibility to make sure all of the teams are working together appropriately to ensure that client objectives are met and that projects are completed on time, within budget, and that the results are reliable, accurate, and actionable. Mr. Anderson has a B.S. in Sociology from San Diego State University, with a minor in Communications. Charles Anderson has been a part of the Lighthouse Research team for over 5 years.

Ms. Leake has worked in the marketing research industry for over two decades. Much of her time has been devoted to learning about each aspect of research, offering her an abundant understanding of what it takes to complete a project from start to finish. This experience, coupled with her involvement in thousands of research projects over the last 20 years, gives her the unique ability to provide insight on which methodologies are best in achieving specific project objectives. Ms. Leake specializes in qualitative research, including focus group moderation and interview facilitation, and is skilled at developing discussion guides that encompass her clients’ overall objectives. In addition, Ms. Leake is adept and interacting with research participants and has extensive experience in engaging them in discussion, regardless of the complexity of the research topic. Ms. Leake is also skilled at technical writing and is responsible for organizing research findings and compiling all relevant data into concise, accurate, and easy-to-understand research reports. Ms. Leake has a B.S. in English Education from Utah Valley University and has been a part of the Lighthouse Research team since 1998.

Ms. Davis has worked with Lighthouse Research for 17 years. Her role began primarily in the call center, and putting in some time learning about the various aspects of marketing research. As she moved through learning different tasks and techniques, her love for marketing research was born. Her ability to learn quickly has enabled her to successfully complete the various tasks required during a research project. She has spent many hours learning the data collection software used at Lighthouse Research, and has gained extensive computer-assisted telephone survey programming experience.